River Island
About the brand
With over 60 years of fashion retailing experience, River Island is one of the most well-known and loved brands on the High Steet. River Island is renowned for its stylish, affordable fashion and prides itself on being the perfect store to pick up everything needed for a brand-new head-to-toe look.
Influencer Management
Influencer relations for River Island’s first foray into the US market to gain credibility for the brand in the US
Monthly paid partnerships to support seasonal campaigns, with 3 months commitments with 30-50 ongoing talents
50 partnerships for #LABELSAREFORCLOTHES campaign including NYFW attendees
Media Partnerships
Connected the brand with multiple media outlets for potential partnerships
Executed successful media partnership with WHO WHAT WEAR & Natalie Off Duty & other influencers for multiple editorial content & social media pieces on the fashion media platform to push holiday season sales
Events
Managed dinner events with media partner WHO WHAT WEAR in LA & NYC to introduce influencers to the brand on an intimate level
Labels Are For Clothes Campaign
In celebration of its 30th anniversary, River Island launched an anti-bullying campaign: LABELS ARE FOR CLOTHES. River Island partnered with a leading international anti-bullying charity, Ditch the Label, with an exclusive range of empowering merchandise. A portion of every sale is donated to the charity, providing emotional and physical support to those impacted by bullying on and off-line. The LABELS ARE FOR CLOTHES campaign encourages River Island customers to express themselves and not be defined by convention.
BOLD LA created a highly targeted influencer program for the LABELS ARE FOR CLOTHES campaign launch. We collaborated with a diverse group of influencers across the United States who are recognized for their values with a customized t-shirt campaign pushing the LABELS ARE FOR CLOTHES message.
With NYFW in February, we focused on a social media activation with leading New York editors and influencers to spread the campaign's empowering message.
