Who I am
With over 10 years of experience crafting impactful marketing campaigns across diverse sectors including fashion, lifestyle, consumer goods, tech, culture, and the arts, I bring a seasoned perspective to brand strategy and go-to-market activations.
My expertise lies in developing cohesive 360-degree storytelling and integrated campaigns that truly differentiate brands in the market. I believe that seamless cross-functional teamwork and a unified commitment to the brand vision, both internally and with all external partners, are crucial for success.
Based in the vibrant and trend-setting hub of Los Angeles, a multicultural melting pot that constantly inspires my work, I leverage a deep understanding of global trends. My German heritage instills in me a natural passion for organization, meticulous project management, and efficient execution, ensuring strategic visions are brought to life with precision and impact.
