HEAD Sportswear
About the project
Responsibilities include US public relations for the iconic Austrian ski- and tennis brand HEAD Sportswear and increasing awareness to their “Legacy Collection” which is a collaboration with American Alpine skier and Olympic Champion Lindsey Vonn.
Lindsey’s design and practical input as well as HEAD’s innovative materials and unparalleled workmanship make this collection pure perfection.
Public Relations
Creation of all communication assets for HEAD Sportswear's Legacy Collection in partnership with Olympic Skier Lindsey Vonn
Garnered high media response with highlight pieces in Women's Wear Daily, Forbes and Modern Luxury.
Showroom event in New York City
Concept, Execution and Hosting of first HEAD Sportswear press & sales showroom in Soho, NYC
Hosted a panel for selected editors including an exclusive meet & greet with Lindsey Vonn
Highlight outcome was preview article in Women's Wear Daily
