SUPERDRY
About the project
In Fall 2017, British clothing brand Superdry opened their newest flagship store at Westfield Century City in Los Angeles.
The objective of the partnership was to position the brand as a viable fashion player in Los Angeles. Responsibilities included creative direction for the LA-specific campaign celebrating the new store, event conception and PR for the store’s grand opening, influencer management, seeding, guest list management, and event production.
Results
Campaign photo shoot by renown LA photographer Parker Day
Successful opening event hosted by seven top LA creators
Performance by hip hop artist Hodgy (formerly of Odd Future) and DJ set by international model, Shaun Ross
250+ selected guests
90 editor and influencer attendees
1M+ media reach including coverage on LA Times, WWD and Flaunt Magazine
1.6M+ impressions on social media
