Stapelstein
About the brand
Move - Play - Create
A modular play concept designed to ignite open-ended, active play while nurturing children's capacity to move and imagine.
These versatile, lightweight elements invite children of all ages to stack, bounce, balance, build, jump, and climb. Their vibrant aesthetics transform any space into an adventure playground.
The Task
Advising on the US market entry and go-to-market strategy for the German brand Stapelstein. Spearheading influencer marketing initiatives and strategic partnerships to drive brand awareness and establish key relationships as Stapelstein makes its debut in the US market.
The Impact
Within the initial 6 months of Stapelstein's US launch, the influencer and strategic seeding campaign achieved significant traction and exceeded initial targets. Key accomplishments include:
Influencer Marketing: Orchestrated 7 paid awareness collaborations with influential educators, parents, and movement experts, resulting in 2.8 million impressions and reaching 605,000 unique users with a strong average engagement rate of 4.5%.
Strategic Seeding: Secured 104 strategic seedings with relevant partners, press outlets, and content creators, generating over 200 organic social media mentions and expanding the brand's reach to over 1 million individuals.
Affiliate Program Development: Established and managed an affiliate program that onboarded 10 key affiliates, contributing to $8,979 in direct turnover.
Overall Reach: Successfully generated a total audience reach exceeding 12 million through a combination of targeted paid collaborations and impactful organic seeding efforts, establishing a strong initial presence for Stapelstein in the US market.
