Ricoh Theta
About the brand
Recognized for its lightweight and sleek Japanese design, Ricoh Theta is a 360° camera that transforms your surroundings and changes the way you experience the world. You can shoot photos and videos of an entire space with a single push of a button, all made possible by its dual ultra-wide lenses.
theta360.com/
Increase brand awareness in the United States and build a user base for Ricoh’s product line by managing social media, publicity, content creation and talent relations.
Responsibilities
Content creator program with established photographers to increase Theta’s brand recognition and credibility in the US photography space and create branded content simultaneously
Social media strategy and management including Instagram, Facebook, and YouTube. Adjusted the strategy and content concept to speak to the American audience and grew their US following by 45% in less than a year.
Introduce the brand to US media outlets and businesses in the tech and travel space for B2B partnerships
Exclusive launch event for Ricoh’s new professional level camera, the Theta Z1, with brand ambassadors, photographers, and media partners to introduce creators to the brand on an intimate level
Theta Z1 Launch Event
Taking place inside New York City’s latest destination, Hudson Yards, attending media and creatives had the opportunity to explore Snark Park’s Enchanted Forest, and the architectural wonder, The Vessel using the Z1.
Working with globally renowned partners such as KITH and Momofuku to deliver an unforgettable evening, attendees truly experienced #Lifein360 with THETA.
